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Business Development

The Five Case Model: Five Questions Every Business Case Should Answer

A well-known public-sector framework breaks a business case into five parts. Here is each one, and the question behind it.

A business case is a way of explaining why something is worth doing. The Five Case Model, set out in Transport Scotland's guidance on developing business cases and based on HM Treasury's Green Book supplementary guidance, splits that explanation into five parts. Used well, it gives a team a checklist for the questions that decision-makers tend to ask.

The five cases

Using it outside the public sector

The model comes from public-sector projects, but the questions travel well. A private business planning new premises, a software rollout or a hiring plan can ask the same five things: why, is it worth it, can we buy it on workable terms, can we pay for it, and can we deliver it?

A tip

Write one short paragraph for each case before you write any detail. If one paragraph is hard to write, that is usually where the plan needs more thought.