Rohan Corporation Group expands its digital commerce infrastructure
Rohan Corporation Group is strengthening the connection between its website, digital products and external discovery channels as part of its wider digital infrastructure programme.
Rohan Corporation Group is continuing to develop the infrastructure behind its online services, bringing discovery, account access and checkout journeys closer together across the Group website.
The latest work focuses on making existing website services easier to reach from external channels while retaining the Group’s established website and payment architecture as the destination for transactions.
This approach is designed to avoid fragmented customer journeys. External platforms can introduce users to a service, while the RCG website remains the central location for product information, account access and the relevant purchase or licensing journey.
The work forms part of a broader programme across RCG digital platforms including Audit1, ALIVE!, JAETUK, ZRKEE and Cultural Capital.