Many people now meet a livery company for the first time before they enter a Hall, attend an event or speak to a member. They meet it through a search result, a shared link or a recommendation.
The front door has changed
The City of London Corporation says the livery companies share an ethos of supporting trade, education, charity and fellowship. There are 114 companies and about 45,000 members, according to the Livery Committee. For someone outside the network, the first question is simply where to begin.
That does not weaken tradition. It creates another route towards it.
What a searcher is looking for
- A clear sentence on what the Company does and who it is for
- A current website and contact route
- Words that match how people search, such as the profession, craft or cause
- Upcoming events and a way to take the first step
How Alive! helps
Alive! brings Company information and discovery together so people can move from curiosity to real-world understanding. It supports Companies rather than directing anyone, and a Clerk can add search words, correct a profile or share a calendar feed by emailing [email protected].
Immediate action: search for your own Company as a stranger would, and check where that search leads.